Data protection.

Privacy Policy Ludwig + Partner AG

Version1. September 2023

1. What is this privacy policy about?

Ludwig + Partner AG, St. Alban-Vorstadt 110, 4052 Basel, Switzerland, (hereinafter ""L+P","us" or"we") is a law firm based in Basel. In the course of our business activities (including our client relationships), we obtain and process personal data, in particular personal data about clients, associated persons, counterparties, courts and authorities, correspondent law firms, professional and other associations, visitors to our website, participants in events, recipients of newsletters and other entities or, in each case, their contact persons and employees (hereinafter also "you").

In this privacy policy we inform about these data processing. In addition to this privacy policy, we may inform you separately about the processing of your data (e.g. in the case of forms or contract terms).

If you disclose information to us about other persons (e.g., family members, agents, counterparties, or other associated persons), we will assume that you have the authority to do so, that such information is accurate, and that you have ensured that such persons are aware of such disclosure to the extent that a legal duty to inform applies (e.g., by bringing this Privacy Policy to their attention in advance).

2. Who is responsible for processing your data?

Responsible for the processing of personal data described in this privacy policy is:

Ludwig + Partner AG, St. Alban-Vorstadt 110, 4052 Basel, Switzerland, datenschutz@ludwigpartner.ch

3. What personal data do we process?

Personal data that we process about you include:

  • Your name and contact information (for example, name, address, telephone number or email address), date of birth, information about your company, about your position, title, employment, family relationships and/or relationship to an individual, and other basic information;
  • Identification and background information that you provide to us;
  • Financial information (e.g., income situation, payment information);
  • Information that is disclosed to us by or on behalf of our clients or that we receive or create in the course of providing services to clients;
  • Information provided to us for the purpose of attending meetings or events;
  • Information related to documents and communications that we send to you electronically, such as your use of promotional emails and newsletters.
  • Any other information related to you that you provide to us.

4. Where does the data come from?

From you: You (or your terminal device) disclose the majority of the data we process to us yourself (e.g. in connection with our services, the use of our website and apps, or communication with us). You are not obliged to disclose your data, with exceptions in individual cases (e.g. legal obligations). However, if you want to conclude contracts with us or use our services, for example, you must disclose certain data to us. The use of our website is also not possible without data processing.

From third parties: We may also obtain or receive data from publicly available sources (e.g. debt collection registers, land registers, commercial registers, media or the internet including social media) from (i) public authorities, (ii) your employer or client who either has a business relationship with us or otherwise deals with us, and (iii) other third parties (e.g. clients, counterparties, legal protection insurers, credit reference agencies, address dealers, associations, contractual partners, internet analysis services). This includes, in particular, the data we process in the course of initiating, concluding and executing contracts as well as data from correspondence and meetings with third parties.

5. For what purpose do we process personal data?

When you use our services, use ludwigpartner.ch (hereinafter "Website"), or otherwise deal with us, we obtain and process various categories of your personal data. In particular, we may obtain and otherwise process this data for the following purposes:

  • to provide, document and bill our clients for our legal and tax services;
  • to communicate with you;
  • to provide and improve L+P services to you and our clients;
  • to manage the business relationship with you and our clients;
  • to conduct money laundering, conflict and reputational checks and to comply with our legal and regulatory obligations, including the enforcement and defense of legal claims.
  • to carry out application and employment procedures.
  • to ensure marketing and promotion of the services we provide, including sending invitations for events, publications and updates on our services (unless you have objected to this, which you can do at any time) and to maintain, provide and improve our websites, including monitoring them and evaluating their use (for more information see below, section"Details on data processing when using our website").

6. On what basis do we process personal data?

We process personal data for the above purposes on the following basis:

  • if it is necessary for us to perform a contract, such as contacting a person to provide legal or other services, to assert, implement or defend legal claims or (in) legal proceedings;
  • to comply with legal and regulatory obligations, to protect legitimate interests including those mentioned and listed above;
  • and/or based on consent.

7. how do we protect personal data?

We use various technical and organizational measures to help protect your personal information from unauthorized access, use, disclosure, alteration or destruction.

8. how long do we store personal data?

Personal data is stored for as long as there is a legal obligation to retain it. In addition, personal data is stored as long as it is necessary for the purpose for which it was collected and as long as there is a legitimate interest in the personal data (e.g. documentation and evidence purposes, for the implementation or defense of legal claims, for the examination of conflicts of interest) or storage is technically required (e.g. archiving purposes or in the case of backups or document management systems or IT security). Any personal data that no longer meets these requirements will be deleted.

9. To whom can personal data be disclosed?

In connection with the purposes listed in section 5, we transfer your personal data in particular to the categories of recipients listed below. If necessary, we obtain your consent for this or have our supervisory authority release us from our professional duty of confidentiality.

  • Service providers in Switzerland and abroad who (i) process data on our behalf (e.g. ICT providers ), (ii) process data jointly with us or (iii) process data on their own responsibility that they have received from us or collected on our behalf (e.g. accounting/trustees, L+P auditors, ICT providers, cloud providers, banks, insurance companies, debt collection companies, credit agencies, address checkers, other law firms or consulting companies). We generally agree on contracts with these third parties regarding the use and protection of personal data.
  • Clients and other contractual partners of ours for whom a transfer of your data results from the contract (e.g. because you are working for a contractual partner or he is providing services for you). This category of recipients also includes entities with which we cooperate, such as other law firms in Germany and abroad, legal protection insurance companies, translation agencies. The recipients generally process the data under their own responsibility.
  • Authorities, offices and courts in Germany and abroad, if this is necessary for the fulfillment of our contractual obligations and in particular for the management of our mandate, or if we are legally or regulatory obliged or authorized to do so, or if this appears necessary to protect our interests. These recipients process the data under their own responsibility.
  • counterparties and involved persons (e.g. guarantors, financiers, affiliated companies, other law firms, respondents or experts, etc.), insofar as this is necessary for the fulfillment of our contractual obligations, in particular for the management of the mandate.
  • Third parties involved in the planning, organization and implementation of events or the production and dispatch of publications.

We use certain IT services as well as means of communication which may be associated with data security risks (e.g. e-mail, video conferencing). It is your responsibility to inform us of your desire for special security measures.

10. When is data transferred abroad?

We may transfer your personal data to recipients abroad, including countries that do not ensure an equivalent level of data protection as Swiss law. Normally, we will make such a transfer if this is necessary for the performance of a contract with the data subject or a contract concluded in his or her interest, as well as for the enforcement or defense of legal claims.

11. What rights do you have?

You are entitled to request detailed information about what personal data we have about you and how we process it, as well as a copy of your personal data. You can also have your data corrected or deleted, restrict our processing activities concerning this information and object to the processing of your personal data. You may also choose to withdraw your consent. Please note that even if you choose to withdraw your consent, we may continue to process your personal data to the extent required or permitted by law. You may also file a complaint with a local supervisory authority, in Switzerland with the Federal Data Protection and Information Commissioner.

12. Which contact person can you get in touch with?

We kindly ask you to send your questions, if any, by e-mail to datenschutz@ludwigpartner.ch or by registered letter to Ludwig + Partner AG, St. Alban-Vorstadt 110, 4052 Basel.

13. Can this privacy policy be changed?

This privacy policy is not part of any contract with you. We may amend this privacy policy at any time. The version published on this website is the current version.

Details on data processing when using our website

Below you will find detailed information about the processing of personal data when using our website. The personal data is collected for the following purposes using the following services:

1. Analytics

The services listed in this section allow the Provider to monitor and analyze traffic and track the behavior of Users.

  • Google Analytics (Universal Analytics)

Google Analytics (Universal Analytics) is a web analytics service provided by Google LLC or by Google Ireland Limited, depending on how the provider manages data processing, ("Google"). Google uses the data collected to track and study how this website is used, compile reports on its activities and share them with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

Personal data processed: Usage data; Tracker.

Processing Location: United States - Privacy Policy; Ireland - Privacy Policy.

2. Displaying content from external platforms

This type of service allows users to view and interact with content hosted on external platforms directly through this website. This type of service may still collect web traffic data for the pages where the service is installed, even if users do not use it.

  • Google Fonts

Google Fonts is a font visualization service provided by Google LLC or by Google Ireland Limited, depending on how the provider manages data processing, which allows this website to embed corresponding content on its pages.

Personal data processed: Usage data; Tracker.

Processing Location: United States - Privacy Policy; Ireland - Privacy Policy.

  • Google Maps widget

Google Maps is a map visualization service provided by Google LLC or by Google Ireland Limited, depending on how the provider manages data processing, which allows this website to embed relevant content on its pages.

Personal data processed: Usage data; Tracker.

Processing Location: United States - Privacy Policy; Ireland - Privacy Policy.

3. contacting the user

  • Contact form (on this website)

By filling out the contact form with their information, users authorize this website to use their information to respond to requests for information, quotes, or other inquiries indicated in the header of the form.

Personal data processed: First name; Last name; Physical address; Postal code; City; State; Region; Country; Email; Website; Company name; Different types of data; Different usage data.

  • Mailing list or newsletter (on this website)

By subscribing to the mailing list or newsletter, the user's email address is added to the contact list of people who may receive email messages with commercial or promotional information related to this website. In addition, your email address may be added to this list when you sign up for this site or after you make a purchase.

Personal data processed: First name; Last name; Physical address; Postal code; City; State; Region; Country; Email; Website; Company name; Different types of data; Different usage data.

4. Platform services and hosting

The purpose of these services is to host and operate main components of the application for this website, so that this website can be offered from a unified platform. Such platforms provide the provider with a whole range of tools - for example, analysis and commenting functions, user and database management, e-commerce and payment processing - which involve the processing of personal data.
Some of these services operate with geographically distributed servers, so it is difficult to determine the location where the personal data is stored.

  • Webflow (Webflow, Inc.)

Webflow is a platform provided by Webflow, Inc. that allows the owner to build, host and operate this website. Webflow is highly customizable and can host websites with content ranging from simple blogs to complex e-commerce platforms.

Personal Data Processed: Usage Data; Trackers; various types of data as described in the Service's Privacy Policy.

Processing Location: United States - Privacy Policy.

5. tag management

These types of services help the provider to centrally manage the tags or scripts needed for this website.
This results in the user's data flowing through these services and possibly being stored.

  • Google Tag Manager

Google Tag Manager is a tag management service provided by Google LLC or by Google Ireland Limited, depending on how the provider manages data processing.

Personal data processed: Usage data; Tracker.

Processing Location: United States - Privacy Policy; Ireland - Privacy Policy.

6. Manage contacts and send messages

These types of services allow managing a database of email contacts, phone numbers or any other contact information to communicate with the user.
The services may also collect data on what date and time message was read by the user, as well as when the user interacts with incoming messages, for example, by clicking on links contained therein.

  • ‍MailerLite(UAB "Mailerlite")

MailerLite is a service provided by UAB "Mailerlite" for managing e-mail addresses and sending messages.

Personal data processed: First name; Last name; Physical address; Postal code; City; State; Region; Country; Email; Website; Company name; Different types of data; Different usage data.

Processing location: Lithuania - Privacy policy.

7. Cookies

Cookies are small text files that are stored on your computer by websites you visit. Websites use cookies to allow users to navigate efficiently and to help perform certain functions. Cookies that are necessary for the proper operation of the website may be set without your consent. All other cookies must be approved before they can be set in the browser.

  • Strictly necessary cookies: Strictly necessary cookies enable essential core functions of the website such as user login and account management. Without the absolutely necessary cookies, the website cannot be used properly.
  • Performance cookies: Performance cookies collect information about how visitors use a website, such as analytics cookies. These cookies cannot be used to directly identify a specific visitor.
  • Targeting cookies: Targeting cookies are used to identify visitors between different websites, e.g. content partners, banner networks. These cookies can be used by companies to profile visitor interests or serve relevant ads on other websites.
  • Functional cookies: Functional cookies are used to store visitor information on the website, e.g. language, time zone, advanced content.
  • Unclassified cookies: Unclassified cookies are cookies that do not belong to any of the other categories or are in the process of being classified.

You can change your consent to cookie use below.

8. Disclaimer

The security of your data is important to us. https://www.ludwigpartner.ch employs a range of security measures to prevent the misuse, loss or alteration of the data you provide. However, since we cannot guarantee the security of the data you provide, access to our service is at your own risk. Ludwig + Partner AG is not responsible for the performance of, or your interactions with, websites operated by third parties. When you leave this website, we encourage you to review the privacy practices of other websites with which you interact to determine the appropriateness of those practices.